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空气净化器市场退热:2018年零售额降三成

Date:2019-06-05 16:20:38   来源:证券日报
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  JINGLILEBAOFASHIZENGZHANG,KONGQIJINGHUAQI(XIACHENGKONGJING)SHICHANGZHENGTIKAISHIHUIGUILIXING。TONGSHI,XIAOFEIZHEJIESHUKONGHUANGXINGGOUMAIXINGWEI,KAISHIJINRULIXINGHUAGOUMAISHIDAI。

广州恒瑞配资  ZHONGGUOJIAYONGDIANQIXIEHUIFULISHIZHANGXUDONGSHENGBIAOSHI,MUQIANSHICHANGZHENGCHUYUDICHAOQI,ZHENGTIXINGYEDOUZAICHENGSHOUXIAOFEIXUQIURUIJIANDEZHENTONG,QIYEYEZAIJIJIXUNZHAOXINDEXUQIUDIAN。

  市场零售额下滑三成

广州恒瑞配资  SUIRANCAIDUANDUAN4NIANSHIJIAN,KONGJINGXINGYEDEFAZHANQUEYICHUXIANTUICHAOXIANXIANG。

广州恒瑞配资  2015NIAN,SHIKONGJINGSHICHANGBAOFADEYINIAN,ZHONGDUOQIYECHAOSHUIBANYONGRU,TUIDONGXINGYEKUAISUFAZHAN。2018NIAN,XINGYEYINGLAIGUAIDIAN,AOWEIYUNWANGSHUJUXIANSHI,2018NIANKONGJINGSHICHANGGUIMO116.7YIYUAN,TONGBIXIAHUA28.0%,XIANSHANGSHICHANGLINGSHOUETONGBIXIAJIANG25.7%,XIANXIATONGBIXIAHUA33.4%。

  JIZHEZOUFANGGUOMEI、SUNINGWEIYUBEISIHUANFUJINDEMAICHANGKANDAO,LIANGNIANQIAN7、8GEYISHANGJINGHUAQIPINPAITONGSHI“JINGSAI”DECHANGMIANBUZAI,JINGHUAQIZHUANQUYECONGZHUTUIWEIYIDAOLEBUQIYANDEWEIZHI。ZAIMAICHANGJINMENCHU、ZOUDAO、ZHONGYANGXIAOSHOUQUDENGCUXIAOWEIZHIDEJINGHUAQIYEBEIBANZOU,HUANCHENGLEKONGDIAOSHAN、LENGFENGJIDENGQITAXIAOJIADIAN。

  TONGSHI,JIZHEZHUYIDAO,MUQIANCHENLIEZAIMAICHANGLIDEJINGHUAQIPINPAIYIBUZU5JIA,QIEYIWAIZIPINPAIWEIZHU。YIWEIDIANZHANGGAOSUJIZHE,QUNIAN10YUEFENHUANGJINXIAOSHOUQIGUOLEYIHOU,JINGHUAQIXIAOSHOUETURANXIAHUA,TONGBIXIAJIANGYUE30%。

  AOWEIYUNWANGDONGSHIZHANGWENJIANPINGBIAOSHI,KONGJINGSHICHANGQUNIANPINPAISHULIANGJIJUJIANSHAO,XINGYEPINPAIJIEGOUCHUXIANXIPAI。2017NIANGUONEISHICHANGDELINGSHOUGUIMOTUPOLE160YIYUAN,DANQUNIANZHENGGEXINGYECHUXIANLEFUZENGZHANG,JINNIANYIJIDUXINGYEZHENGTIXIAOSHOUERENGRANCHUYUXIANGDUIQUJINDEZHUANGTAI。

广州恒瑞配资  “TONGGUOAOWEIYUNWANGDEJIANCEQUDAOLEJIEDAO,ZAI2018NIANZAISHOUPINPAIJIN499GE,QIZHONG,XINJINRUPINPAI114GE,TUICHUPINPAI263GE,QIEZAIJIN4NIANLIPINPAISHULIANGCHENGXIANZHUNIANDIJIANDEQUSHI。”WENJIANPINGSHUO。

  ZHIDEZHUYIDESHI,MUQIANSHICHANGSHANGPINPAIZHIJIANDEJIAGEZHANRENGJIUFEICHANGPINFAN,QUNIANGEPINPAIZHENGTIYOUDALIANGKUCUN,DOUSHITUTONGGUOJIAGEZHANQINGLIKUCUN。

  “KONGJINGPINPAIQUNIANQINGKUCUNDONGZUOFEICHANGMINGXIAN,QIEZHEIZHONGXIANXIANGZAIJINNIANRENGJIANGCHIXU。”AOWEIYUNWANGCHUWEISHIYEBUZONGJINGLIZHANQIBIAOSHI。

  SHANGHAISHIHUANJINGBAOHUGONGYEXINGYEXIEHUIFUMISHUZHANG、KONGQIJINGHUAQIZHONGGUOXINGYELIANMENGMISHUZHANGWANGKANGRENWEI,MUQIANZHONGGUOKONGQIJINGHUAQIXINGYECHUYUDIGU,HAODUOQIYEZHUDONGHUOZHEBEIDONGTUICHUSHICHANG。KONGJINGXINGYECONG2018NIANNIANCHUJINRUYIGEDIAOZHENGQI,ZHENGGEXINGYECHENGSHOUZHEXIAOFEIZHEXUQIURUIJIANDAILAIDEZHENTONG。ERBUFENZHONGXIAOXINGGONGYINGLIANQIYEDEGUANTING,SIHUYUSHIZHEZHEIGEXINGYEDEDICHAOQIHENNANGUOQU。ZAIZHEIYANGDEBEIJINGXIA,CHUQUAN、GAODUANJIANGJIXUDAIDONGSHICHANGFAZHAN。

广州恒瑞配资  XUDONGSHENGBIAOSHI,SUIZHEGUOJIADUIYUKONGJINGCHANPINDEZHONGSHIDUTISHENG,JINJINIANCHULEYOUXINDEBIAOZHUNZHIWAI,KONGQIJINGHUAQINENGXIAODENGJIBIAOZHUNZHENGSHIFABU,DUICUJINXINGYEZOUXIANGZHENGGUIHUA、GUIFANHUAQILEHENDAZUOYONG。ERSHICHANGDEBIANHUAYEJIASULEXINGYEDEYOUSHENGLIETAI,SHIDEQIYEBAZHUYAOJINGLIZHUANDAOGUANZHUCHANPINCHUANGXINHEFUWUSHANGLAI。

  “SUIZHEXINGYEDEKUAISUFAZHAN,KONGQIJINGHUAQIDEBIAOZHUNJIHUAZAIMINGNIANNIANDIWANCHENG。SUIZHECHUQUANDENGXINGONGNENGDECHANGSHI,JIAQUANDESHUAIJIANDENGWENTIRUHEPINGDUAN,YESHIBAIZAIZHEICIGUOBIAOXIUDINGMIANQIANDEYIGEXINWENTI。XINGYEBIAOZHUNXUJINKUAITONGYIHEZHIDING。” ZHONGGUOJIAYONGDIANQIYANJIUYUANFUZONGGONGCHENGSHI、CESHIJILIANGJISHUYANJIUSUOSUOZHANGLUJIANGUORENWEI。

  强投机性、无序竞争犹存

  2018NIANYILAI,SUIRANXINZENGDEPINPAIMINGXIANJIANSHAO,DANCHANPINZHILIANGBUWENDING、TONGZHIJINGZHENG、XUJIAXUANCHUANDENGWENTIQUEBUDUANCHUXIAN。

  QUNIAN12YUEFEN,GUOJIASHICHANGJIANDUGUANLIZONGJUZUZHIKAIZHANLEKONGQIJINGHUAQIDENG3ZHONGCHANPINZHILIANGGUOJIAJIANDUZHUANXIANGCHOUCHA,QIZHONG,KONGQIJINGHUAQIGONGCHOUCHA28JIAQIYESHENGCHANDE28PICICHANPIN,JIANCHU9PICIBUHEGE,BUHEGEJIANCHULVWEI32.1%。QUNIANNIANDI,GUONEIZAICICHUXIANKONGQIJINGHUAQIZHAOHUISHIJIAN,AIRUIHEKELAIERPINPAIDEKONGJINGCHANPINYINKENENGCUNZAIANQUANYINHUANBEIZHAOHUI。

  TONGSHI,KONGQIJINGHUAQIXINGYEZAIJINGGUOBAOFASHIZENGZHANGZHIHOU,SHICHANGSHANGPINPAIHECHANPINCANCHABUQI,FUWUSHUIPINGXIANGCHAJIAODA。

广州恒瑞配资  YENEIRENSHIRENWEI,SHICHANGCUNZAIDEZHUDUOLUANXIANG,YUXINGYEJINGZHENGJILIE、BUFENPINPAITOUJIXINGDONGJIMINGXIANXIXIXIANGGUAN。

广州恒瑞配资  ZAISHICHANGBAOFASHIQI,YIXIECHAOZUOGAINIANDECHANPINHEQIYEYIWOFENGDEYONGRU,QIYETOUJIXINGTAIQIANG,SHICHANGCHUXIANYANZHONGDETONGZHIHUAJINGZHENG,DANSUIZHEXIAOFEIZHEDUIKONGQIJINGHUAQIXUQIUZHUJIANHUIGUILIXING,YECUSHIXINGYEZHONGXINXIPAI。

  2018NIANKONGQIZHILIANGZHUANHAO,TONGSHIXINGUOBIAODECHUTAISHIDEZHENGGESHICHANGDEJISHUMENJIANYOUSUOTISHENG,BUFENMEIYOUHEXINJISHUSHILIDECHANGSHANGWUFAJIXUTIGONGMANZUXINGUOBIAODECHANPIN,GENBUSHANGSHICHANGHEJISHUDIEDAIDEBUFA,ZAOYUTAOTAI。ERJIANCHICHUANGXINDETOUBUPINPAIZAICHONGJIZHONGJIANCHIXIALAI,SHICHANGFENEKAISHIJIZHONG。

  “2018NIANMEIYOUWUMAILE,QIYECHUXIANYIDUIKUCUN,XIANZAIQIYENEIBUYEZAIJINXINGDIAOZHENG。ZHINENGHUA、DIZAOYIN、GAODUANHUASHIJINGHUASHICHANGDEFAZHANFANGXIANG。”YADOUKEJIFUZONGCAIZHANGYUANLINSHUO。

  SUNINGLINGSHOUJITUANSHENGHUODIANQIGONGSIKONGQIDIAOJIEJINGYINGZHONGXINZONGJINGLIZHOUQIANGBIAOSHI,KONGQIJINGHUAQIXINGYEKEYISHUOSHIJINGLILEGUOSHANCHESHIDEFAZHAN。TABIAOSHI,CONGQUNIANKAISHI,HENDUOPINPAIKUCUNJIYA、ZIJINLIANDUANLIE,BEIPOCHUJU。“SHICHANGHUANJINGBUHAODESHIHOU、TOUJIPINPAIFENFENTUICHUDESHIHOU,ZHEIDUIZHENGGEXINGYEDEJIANKANGLIANGXINGFAZHANWEICHANGBUSHIYIJIANHAOSHIQING。”ZHOUQIANGSHUO。(WENZHANGLAIYUAN:ZHENGQUANRIBAO)

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